Client
CEASE (Centre to End All Sexual Exploitation)
Deliverables
New organization name, logo, visual identity (including facilitation of brainstorming sessions with staff/board), website (includes: requirements definition, planning and strategy, architecture, prototyping, mockups, development, training and ongoing support and advice).
Description
What first started as simply a discussion around redesigning their website turned into an organizational restructuring, a brand new organization name, logo and identity.
Once we helped CEASE choose a new name and logo (formerly known as PAAFE – Prostitution Action and Awareness Foundation), we then redesigned their website. Their website uses an open source content management system (CMS) to allow CEASE staff to maintain their own site.
The new name has been very well received by staff and partners and has caught on with the media. The previous name was meaningless unless you knew what the letters stood for. Because the acronym was so long, media and staff got into the habit of not using the full name except in print materials. While CEASE is also an acronym, the acronym itself now carries meaning and emotion.
The logo acts as a positive foil to the direct name. It is soft and carries two relevant symbols: women (flower) and nighttime (half moon).
The website is targeted to the people they serve. This is done through a clear menu structure that allows each audience segment to find information relevant to them: sexually exploited, family and communities affected by sexual exploitation and the sex consumers. For those sent CEASE to attend one of their programs (as part of a court mandate), the list of common programs are clearly listed right on the homepage.
The Donate and News sections feature prominently on the main menu and homepage so supporters and funders know how to help and how their money is being put to use.
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