Taste of Edmonton

Client
Taste of Edmonton (Events Edmonton)

Deliverables
Design of new logo and visual identity. Organizing of stakeholder focus groups. Communications Strategy. Design of all print materials (map/menu, magazine, ads, collateral). Design of all on-site signage templates (welcome signs, banners, menus, etc.). Design and development of a fully responsive (mobile-friendly) website, including: requirements definition, planning and strategy, mockups, development.

Description

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Taste of Edmonton sees record attendance
July 27, 2013 – Edmonton Journal

EDMONTON – Organizers tweaked the Taste of Edmonton recipe this year and the changes proved so popular that the festival ran out of tickets.
“We had ordered 300,000 more tickets than last year and we ran out,” said general manager Paul Lucas on Saturday, the final day for this year’s event. “We had to order another 400,000, which arrived yesterday afternoon so we have surpassed our attendance levels of last year by a significant amount. Last year was a record and we’ve broken that record by at least 300,000.”

Last year, about 480,000 people visited the site, he said.

Lucas credits the higher attendance to mostly-good weather and a few changes to the event. This year saw the addition of smaller, less expensive sampling portions and a new Sip ‘n Savour venue that included chef-led workshops and pop-up al fresco tastings with themes such as seafood, vegan and vegetarian and gluten-free.

Other changes this year included an emphasis on emerging local and western Canadian performers and highlighting participating chefs.
Edmontonians really seemed to embrace the new brand that we developed this year, the new feel for the festival. We listened to what the public wanted,” Lucas said.

“We’re tweaking Taste of Edmonton to become more of a culinary experience for guests that is everything to do with the food and beverage world. Before it was 40 restaurants serving food.”

Taste of Edmonton featured 42 local restaurants and four food trucks this year.
bmah@edmontonjournal.com
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